<iframe src="//players.brightcove.net/716147494/default_default/index.html?videoId=5253140988001" width="300" height="150" frameborder="0" allowfullscreen="allowfullscreen"></iframe>
If you didn't already know, the buying power of black women is in the millions. So why not share the wealth and put money back into your own folks pockets? Well, that's the idea behind Vivrant Beauty, a brick-and-mortar and e-commerce beauty boutique.
Created my New York City-native, beauty junkie and former lawyer Desiree Verdejo, the store is all about paying homage to women of color. Not to mention, every single product they carry were handpicked by Verdejo with black women's needs in mind and is black-owned.
<blockquote class="instagram-media" style="background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 658px; padding: 0; width: calc(100% - 2px);" data-instgrm-captioned="" data-instgrm-version="7">
<div style="padding: 8px;">
<div style="background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 50.0% 0; text-align: center; width: 100%;"></div>
<p style="margin: 8px 0 0 0; padding: 0 4px;"><a style="color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;" href="https://www.instagram.com/p/BL7D1U2FebX/" target="_blank">Our info-filled event with @glowmaven brought a sister circle of open minds and the best energy into our space today. Even some of our founders like Niambi of @bloomsbury_sq were there to take it all in. #vivrantbeauty #glowmavenatvivrant #sovivrant</a></p>
<p style="color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;">A photo posted by Vivrant Beauty (@vivrantbeautyny) on <time style="font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;" datetime="2016-10-23T22:50:16+00:00">Oct 23, 2016 at 3:50pm PDT</time></p>
</div></blockquote>
<script async defer src="//platform.instagram.com/en_US/embeds.js"></script>
In a recent video, the ladies of <em>Essence</em> visited their store in Harlem, getting the deets on what fueled Verdejo's passion to catering to women who look just like her and shared some of her favorite products for ladies who love all thing beauty from hair to skincare.
After pressing play on the video above, visit the <a href="https://www.vivrantbeauty.com/">shop's website</a> and prepare to be amazed by the plethora of goodies, and revisit our own <a href="http://madamenoire.com/596933/vivrant-beauty/">2015 interview with Verdejo</a>.
↧