Besides their great soap, we love the fact that Dove is always aiming to inspire. The popular personal care brand has had many different campaigns over the years, focused on real beauty sketches that shows beauty as a source of confidence, not anxiety.
Continuing their mission of ensuring the next generation grow up enjoying a positive relationship with the way they look – helping girls to raise their self-esteem and realise their full potential, the brand has launched Real Beauty Productions company.
This time around, their goal is to give a voice and representation to women who don’t see themselves reflected in today’s media. Bringing out the heavy-hitters of the industry, television producer Shonda Rhimes was tapped to serve as creative director for Dove’s new production house. In this role, Rhimes will assist in showcasing real stories from real women that expand the definition of beauty.
“Together we’ll challenge unrealistic ideas of beauty, inspire women to be themselves and help all some and girls love the bodies they were born in,” Rhimes said in a promotional video for Real Beauty Productions. “That feels important to me.”
Ladies, love this idea and want to know how you can be a part? If you want your personal story told, you can head over to DoveRealBeauty.com and share for a chance to work with Rhimes and have your #RealBeauty story featured in one of the production house’s first films.
The post Shonda Rhimes Is Celebrating #RealBeauty With Dove appeared first on MadameNoire.