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When it comes to Target, all ladies know that more than a discount retailer to buy clothes, food and home decor, the beauty aisles are a serious destination.
With brands shifting to green and natural products, Target has also decided to make an effort to do the same and be transparent about their stock.
In a statement released by a company, they explained that their goal is “to achieve transparency to all ingredients, including generics such as fragrance, in beauty, baby care, personal care and household cleaning products by 2020.” Therefore, they will be increasing consumer awareness of ingredients such as phtalates, parabens and formaldehyde, while also bringing awareness to the brands and products who have gotten rid of those chemicals.
“Making informed choices should be simple for guests, shared Dawn Block, Target beauty’s senior vice president. "This framework is designed to take the complications out of finding better-for-you product options.”
In addition, Target will require textile suppliers to remove perfluorinated chemicals and flame retardants from fabric by 2022.
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